Singtel: Ideaz Canvas

Singtel is a large, complex organization. Different business units—enterprise, consumer, wholesale, technology—operate in different markets, face different competitive pressures, and need different information to make decisions. Today, that information lives scattered: some in external news feeds, some in internal reports, some in partner communications. Business leaders waste time digging through email, subscribing to multiple services, cross-checking information across systems.

Singtel wanted Ideaz Canvas to be the single source of truth—a strategic knowledge portal where employees and partners could access market intelligence, industry trends, competitive insights, and internal announcements. Everything in one place, curated for their business unit, updated in real time.

But here's where it got complex: Singtel chose SharePoint Online 365. That choice made sense—it's enterprise-grade, secure, Microsoft-native. But SharePoint Online 365 was new. Microsoft was still evolving the platform. And mid-way through our build, Microsoft deprecated the legacy webpart framework that we'd architected around and introduced a completely new one. We had components in flight. We had designs built on the old framework. We had a delivery deadline. And suddenly, the platform changed beneath us.

We didn't panic. We pivoted.

First, we redesigned the entire portal architecture around the new webpart framework—not by rewriting from scratch, but by understanding what the new framework required and methodically refactoring our components. We built abstractions so future platform changes wouldn't require this level of rework again.

Second, we built the content architecture. Singtel needed multiple audiences seeing different information: internal employees see everything. Partners see only what's relevant to their relationship. External stakeholders see public information only. We designed a content classification system that automatically routed information to the right audience without requiring manual gatekeeping. One source of truth, multiple secure views.

Third, we integrated real-time market intelligence via Digimind—a specialized news and market research platform. Instead of Singtel employees subscribing to Digimind separately, the portal surfaced curated, business-unit-specific intelligence directly. A consumer business unit manager sees consumer market trends. An enterprise leader sees enterprise competitive intelligence. Same source, different curation.

Fourth, we solved the onboarding problem. SharePoint Online doesn't natively support self-service registration flows—it's enterprise-security-first. But Singtel needed partners to sign up for access seamlessly, securely. We built a controlled registration flow that gathered required information, verified identity, auto-provisioned access to the right content areas, and sent welcome instructions—all without requiring IT intervention.

Throughout, we maintained security and compliance. Everything was auditable. Access was controlled. Data was encrypted. Performance remained high even as the portal scaled to thousands of users.