Aquapet: eCommerce Web & Mobile

Aquapet needed to bring a complex product range into one digital storefront. Selling aquarium supplies isn't like selling standard retail products. Customers need to understand tank compatibility, water parameters, species care requirements and product interactions before making a purchase.

The product catalogue was rich and varied — live pets, equipment, consumables and accessories — each with different inventory management needs, different fulfilment requirements and different information demands. A customer buying fish tank filters needs to know what tank size it fits, the flow rate, whether it's compatible with their existing setup, and maintenance requirements.

Beyond the product complexity, Aquapet needed the platform to support repeat purchases, community engagement and customer retention — not just one-off transactions.

We delivered a fully integrated eCommerce web platform and companion mobile app with a shared design system and centralised commerce engine.

First, we created a unified shopping experience across web and mobile. A shared design system ensures consistency, and a centralised commerce engine means inventory, pricing and orders stay in sync regardless of which platform the customer uses.

Second, we optimised complex product categories for pet owners. We built attribute-rich product pages with guided recommendations, clear filtering tools for tank sizes, compatibility rules, species care requirements and water parameters. Customers can quickly find products that work for their specific setup.

Third, we built a robust fulfilment and inventory layer with real-time visibility. Live animals, equipment, consumables and accessories each have different handling requirements — the system manages all of these with appropriate fulfilment logic.

Fourth, we designed for repeat purchases and community engagement. Saved shopping lists, reorder shortcuts, push notifications for replenishment reminders and curated tips keep customers coming back.